Yahoo, eBay form Web advertising alliance

NEW YORK, May 25 (Reuters) - Internet media company Yahoo Inc (YHOO.O: Quote, Profile, Research) and online auctioneer eBay (EBAY.O: Quote, Profile, Research) on Thursday said they reached a multi-year advertising and commercial partnership aimed at boosting their position against Web search leader Google Inc. (GOOG.O: Quote, Profile, Research).
According to the deal, Yahoo will be the exclusive third-party provider of all graphic ads throughout eBay's auction site. Yahoo has also chosen eBay's online payment system PayPal to allow its own customers to pay for Yahoo Web services.
Yahoo and EBay said they will begin to roll out their joint initiatives this year.

Source: http://today.reuters.com, May 25th 2006