Online Used-Vehicle Classifieds Outpace Print Ads Two to One

More than twice as many late-model used-vehicle buyers find the vehicle they purchase through the Internet than both newspaper and magazine classified ads combined, according to the J.D. Power and Associates 2006 Used Autoshopper.com Study(SM) released today. The study finds that in the past five years, the percentage of buyers finding their used vehicle through a traditional newspaper or magazine classified ad has been cut in half (from 14% in 2002 to 7% in 2006). During the same period, buyers who found their vehicle through an online classified has doubled (from 8% in 2002 to 16% in 2006). "Print continues to serve an important purpose in marketing, but its role in the area of classified listings is diminishing quickly," said Min Cho, senior analyst at J.D. Power and Associates. "The domination of the Internet over print in the used-vehicle market will only increase as today's younger buyers become a larger buying force in the market. Buyers under the age of 35 are more than four times as likely to be led to the vehicle they purchase by information found online than by print classified ads."

Full Article: Online Used-Vehicle Classifieds Outpace Print Ads Two to One